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Delivering an experience above and beyond expectations.

The SRHM-managed portfolio of hotels is comprised of select-service properties in key Southeastern US markets. The current portfolio includes hotels in key business travel and leisure destinations.

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SR Hotel Management is a privately held, third-party management company. We provide a full suite of management resources, including operations, quality assurance, programming, training, accounting, marketing, technology support, development assistance and product repositioning for branded and independent select service and full-service hotels, boutiques and resort properties.

Recognized as a premier management company, SRHM is a high-touch operator. We are committed to ensuring that the expectations and financial goals of owners, investors and the assets are exceeded.

Hospitality has changed significantly over the years. An industry that was once perceived as a functional stop, is today valued as much for “experience” as it is the accommodation that it provides. We are proud that SR Hotel Management is becoming a leader in this evolution.

Services

Operations
With an attentive, hands-on approach, SRHM takes an assertive role in ensuring that each hotel has the tools and resources to create consistent and distinctive guest experiences and efficient business operations.

Quality Assurance
QA is at the heart of The SRHM Way. Our audit instrument has been developed and refined to exceed franchise organization requirements, and is administered quarterly by the management team, and monthly by cross-discipline hotel teams.

Accounting
Total transparency is key in The SRHM Way. Being able to provide owners and property leaders with real-time data regarding financial performance is critical. SRHM utilizes the M3 Accounting software platform.

Marketing
Utilizing a centralized marketing structure, we ensure that all programs and communications are maximized and consistent. SRHM’s corporate sales team attends weekly Revenue Optimization calls with the property and franchise teams to support decision-making.

Human Resources
Taking care of associates is the #1 way that we ensure guest satisfaction. Training, a timely review process, standards and procedures, and consistency in accountability policies are as important to associate morale as to the protection of owner liability.

Technology
Revenue generation and all forms of communication are dependent on having the right resources and being able to function at full capacity. SRHM’s corporate IT team coordinates hotel tech needs with each franchise organization, vendor and property team.